UX Fest SLO helps students dive into the world of user experience design by competing in hands-on design challenges. We bring learning to life through engaging events that spark creativity and collaboration. My work shaped the visual and functional identity of UX Fest SLO — from crafting a full branding guideline to designing a friendly mascot, and mapping intuitive user flows for our website. Every design choice was made to make the experience approachable, inspiring, and memorable for students exploring UX design.